Rebranding Brennpunkt
My job was leading the rebrand work and making the design principles. By gathering information, analysing the market, leading brand workshops to find their core and work out how we could communicate it on the different touchpoints. The final principles is a guide how to make and keep the brand consistent so that any designer can work to develope and refresh the brand further.
The examples here are made by many designers working on different touchpoints of the brand.
This project was also the start of good collaboration between editorial staff and designers.
